The Physical eSports Hub is aiming for social effect and economic success:  

‍Social effect is created, as more people will embark on more joyful physical activities. This will increase physical, mental, and social health and quality of life and reduce sickness-related cost and other burdens.
‍Economic success is created through contributions to the build-up of a huge new market segment. Physical eSports is located right in the intersection of the multi-billion-dollar markets of sports, health, gaming and entertainment.  

Main target groups include:

Gaming enthusiasts will experience a new, immersive, and highly attractive new quality of movement motivation within their own social and emotional worlds.
‍Rehab patients will receive rehab programs encoded in games and animations and therefore highly motivational.
‍Senior citizens will be offered safe yet stimulating movement challenges for their physical and mental wellbeing.
The working population will be addressed with Individualized movement inspirations right at the workplace, adapted to environment, work characteristics and sports and movement types.
‍Elite athletes will rely on attractive feeding exercises with embedded monitoring and new animations for easy grasp of insights into tactics and team-work.  

This is how the Physical eSports Hub is creating its effect:

‍Synergies in technology development
- Definition and development support of interfaces as basis for an overall gamified physical activity universe
- Support of the ideation of new modules, devices, application scenarios
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‍Support of market build-up
- Systematic support of market development and opening up of (new) cooperation and sales channels
- Coordination of the distributed set-up of experimentation venues for new Physical eSports solutions (Figital Café)
- Establishment of new partnerships; joint road-map development
- Development of an overall system picture / opportunity map, as orientation for strategy development

Orientation
- Development of an overall system picture / opportunity map, as orientation for strategy development
- Continuous updates on relevant scientific research and new trends in technologies, materials, platforms, …
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‍Resources and funding
- Definition of joint (technology) projects and acquisition of related funding
- Support of the sharing of competences and resources to ease individual development burdens

‍Public relations
- Different formats of representation at events and exhibitions, especially at ISPO.com
- Organization of local and global physical e-sports events (example: KINIX world games at ISPO 2022 video )
- Connection to global bodies in health and sport for all (e.g. TAFISA, WHO, UNESCO)  
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In ten years from now (January 2024), the Physical eSports Hub will have:  
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- Contributed to an average increase of 20 percent in daily physical activity among the gaming population
- Contributed to the development of an interface and software standard that is being used by 80 percent of the products on the market
- Stimulated and facilitated the seizure of new market segments in the order of magnitude of one billion EUR
- Been the origin of myriads of moments of excitement and happiness

Here we will soon start to report on new insights, structures, and results…