This initiative has positive effects for both sides:

‍Fans get new exciting movement motivation, intensify the relationship to their idols, in some formats like bonusses for an active fanbase they may even become part of athletes´ or team success.

Elite athletes and teams demonstrate social responsibility, enlarge their own visibility and positive perception, and may even benefit from the change of perspective in physical activity.  

This stream of activity started in July 2023. Activities that are / have been carried out include:  

- Securing the endorsement of German Biathlon to pilot this initiative and put results and recommendations onto a global platform (International Biathlon Union)
- Securing the collaboration with the German innovation hub elite sports
- Piloting of the questionnaire to understand potentially most relevant triggers of Joy of Movement among the typical fanbase (at German championship in summer biathlon 2023)
- Ideation of potentially effective activities; around events, on platforms / social media, and through special measures
- Reaching out to further sports (basketball, rowing, …), securing the support of further stakeholders
- Using the fanbase questionnaire on a larger scale
- Development of a playbook for videos of athletes addressing movement motivations of their fanbase; production and distribution of these videos
- Reaching out to further countries  

This approach shall be established as a new mode of interaction between idols / teams and fans. Motivational videos will become one core approach: A video database can be created so that fans can be offered tailored movement motivations according to their physical and emotional constitution and their sports preferences.

Questionnaire of the Joy of Movement Pioneers